With better flexibility, convenience, comfort, cost-effectiveness, and more income sources available, online courses are the new preference of educators. As an additional business or full-time business, many teachers nowadays prefer creating and launching online courses. Today we all are well aware of the benefits that the e-learning field is offering. Keeping this in mind, the number of online courses is increasing day by day.
There is tough competition going on in the e-learning field, and every online course desires to stand out from this crowd. Questions like how to be the best of the pre-existing competition in the market, and how to be different from popular online courses, keep revolving in online educators’ minds. To answer these questions, let us discuss some tips that one can follow to make their online course stand out from the rest.
Steps for how to make your online course standout
- Keep a close eye on your competitors
To stand out from the crowd and beat your competitors, first, you have to figure out what your competitors are offering to their customers. If you won’t aware of what kind of content, course type, and services are popular in the market, you will not be able to create a difference and offer something better to your competitors. See what all other courses are existing in the market of similar niches or topics. Then visit their website to have a better idea of their course content, blogs, details, and pricing. You can purchase their mini-course for a better review, evaluation, and ideas.
- Be unique
If we have to make a positive impact on the e-learning society and beat our competitors, we need to be different from them. Uniqueness and creativity skills are important to possess in this regard. Your course needs to be presented in the most unique ways as compared to what other course creators are doing. By keeping a close eye on your competitors, you can see what they are offering to their potential customers.
Now keeping different learning needs and types in mind, think of unique teaching patterns, unique marketing, and promotional techniques respectively. Include fun learning practices like online games, and quizzes in your course. Give free demo sessions, and learning consultations. Understand the emotional, social, academic, and professional needs of the target audience and be a helping hand throughout. Explore different educational websites, using the email generator, to come up with methods for making your online course unique.
- Compete on quality, not price
Some online educators think that to stand out from the crowd, they should charge less or make their course the cheapest of all. But this is a wrong assumption. Today’s people don’t follow the mindset to enroll only in cheaper courses. Quality matters the most. Every learner wants to have an effective learning experience and excel in their lives, and everyone is ready to pay well for this.
If you set a cheaper price, it will devalue your course. You don’t have to compete with the other course prices, but with the content and services being offered. Yes, setting an affordable price is important, but you can charge a bit higher as compared to other courses if you are offering better content and learning outcomes to the students.
- Meet the learner’s expectations
If you will provide students with what they want, the success of your online course is guaranteed. Make sure to achieve what you have promised to your customers at the time of course purchase. Use multimedia tools to teach like educational videos, modules, demonstrations, picture cards, and more. Ensure active learning practices like online quizzes, discussions, polls, and surveys. Keep asking students if they are understanding well or not.
- Take the learner’s review
To stand out from the crowd, your course needs to meet the learner’s needs and expectations. For effective online course selling, taking students’ reviews is very important. The learners who have completed your course, ask them how effective their learning journey was, and how your course is contributing to their present life. Record their reviews and upload the same on your online course-selling website. You can also see feedback from them on what can be done for improvement and betterment of your course.
Every online course creator wants his or her course to be the best of all. By following the above-mentioned tips, online educators can make a standout course. This will help them to be unique, and creative and offer better services and learning experience o potential customers.